If you don’t tell stories when you speak, it’s time to start.
You need to tell your story so skillfully, in such a heartfelt way, that you make the feelings in the pit of your belly jump in the bellies of your audience members.
It’s called a “Phenomenological Moment”. Make them FEEL something. The story’s purpose is to move them to a different place, a different mindset, a new feeling.
When you tell stories you can change the pace or even the direction of a meeting.
A well placed story can also change your financial outcomes. It can sell more business for you. A story about a successful client makes the audience want that.
And while you’re telling that great story, remember to use your hands!